ABOUT

Welcome to our site

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This academic resource blog is a collection of articles focusing on the paradox of capitalism and creativity in the fashion industry. We decided to focus on this topic because many controversies in the fashion industry can be linked to the paradox of capitalism and creativity. Capitalism and creativity can in many ways be contradictory, because they don't necessarily have the same intention. In some ways capitalism and creativity are also dependent on each other because every designer has to make a profit on their creativity in order to live off it. 

 

This digital project is made as part of the course Fashion and Creativity. We are two master’s students studying Design Management at SDU Kolding, Denmark. The thesis statement for this digital project is: how can the pairing of creativity and capitalism in the fashion industry be seen as a paradox and how can this be dealt with? We will investigate this through analyzing different fast and high fashion brands and some of their 

fashion items, which can be seen as creative outputs from designers but also a way to participate in the capitalistic cycle of trends. The discussion of this topic will be crucial for this blog and its' articles.